About Us

Our Mission:

PRIMINORITY promotes self-worth & confidence through viewing yourself as a priority and acting as such because whether we realize it or not, we’re all looked at as a minority to someone in one way or another.

Culture:

At PRIMINORITY, culture means presence — the confidence to stand out, the courage to express yourself, and the strength to know your value in a world that often overlooks it. Our culture is built from the streets up, shaped by community, and refined for the global stage. It’s not just what you wear — it’s how you carry the Power of Being.

Focus Area:

One of our biggest goals is to bring awareness to something that so many people struggle with in this generation and those to come, such as confidence and being comfortable with who you were purposed to be in this world... and that might not always look like what the next person was called to be or do.

To sum it up, we put too much pressure on ourselves. “Wake up each day, eliminate all of the noise around you and stop pursuing the expectations of others, whether good or bad because ultimately, that puts a pressure on you that you weren’t called to carry.”

Understand your value and be confident. There’s so much Power In Being.